PowerLedger (POWR)

''Power Ledger will provide a fully-scalable transactional environment in a peer-to-peer marketplace, to deliver transparent, audit-able and automated market trading and clearing mechanism for residential and commercial businesses to decide who they want to sell their surplus energy to and at what price.´´ 

A. REAL LIFE VALUE OF PROJECT (85/100) 
Energy, currently, is distributed mostly by big companies also generating the power. It is a  traditional and centralized market. This results in a dominant position for energy companies. But, these companies are very sensitive for terrorist attacks, natural disasters and other incidents.

PowerLedger likes to takes these huge risks away (and make the market more transparant) with a decentralized community based solution for distributing energy. This community based platform will match people (or companies) that have surplus energy with buyers. 

For example, if you have solar-panels it will be possible to sell the surplus energy to your neighbour. This gives you an extra income, and your neighbour a fair price for the energy.

By combining all ´at-home powerplants' PowerLedger creates a social way of generating and supplying energy that lowers the risks of terrorism, natural disasters and other incidents.

Price at moment of writing
1.05USD 

Risk:

Medium-High

Risk indicator
Medium-High


B. DISRUPTIVENESS OF PROJECT (80/100)
Selling your surplus energy is nothing new. A lot  people that have solar panels sell their energy. However, at this moment, it is always sold back to your power-supplier, who tries to make it look like a social way of distributing energy.
In fact, they are still the most powerfull party out there and making the most money out of your home-generated-energy. PowerLedger will be a platform that connects power suppliers to power buyers via the blockchain. So, in the near future, it could be possible that you sell your surplus energy to your neighbour without any intervention of a third party. And that is really disruptive. 

C. TEAM AND ADVISORY BOARD (70/100) 
Most of the team members worked in the power industry on mid-management positions. Co-founder Dave Martin was General Manager at Horizon Power (government owned) and responsible for People and Corporate Services. John Bulich worked in investments. A lot of the other team-members worked in the energy industry, some on key-positions. Overall, the team is not as senior as we normally looking for. This also applies to the advisors. As always, we don't say the team is not capable but, at this moment, we can only verify their results at PowerLedger. 

D. COMPETITORS (60/100)
The biggest competitors are big fortune-500 companies in the Power industry. Companies like Shell, that are working on social energy solutions. These companies are huge and have money but are very bureaucratic. So, it will take years before these companies are up-and-running. This gives Power a head start, but they first need to deliver a working platform. We see opportunities of a MBO (Management Buy-out) of the Power team if their product will disrupt the market to much. 

E. ACHIEVED RESULTS (80/100)  
The team already had some very nice results: 

- Agreement with Thai government: 
“This will help reduce the government’s investment in building large-scale power plants to meet the growing demand for electricity and at the same time offer customers and consumers a greater choice of electricity from renewable energy in the form of Peer-to-Peer energy trading. Our project covers diverse groups of participants, from housing units to malls, schools, hospitals, industrial estates, to name a few,”

Finalist in Richard Branson's Tech Competition
´Power Ledger, an electricity provider that uses an energy network based entirely on blockchain technology, has been named in the final three of the Extreme Tech Challenge (XTC) and will be judged in February by a panel of global CEOs, including Branson himself.''

Origin Energy trials solar trading with blockchain start-up Power Ledger
´'According to a statement from the two companies on Thursday, the three-month technical trial, starting in October, will use “anonymised and historical” data from Origin customers to explore the benefits and challenges of peer-to-peer energy trading across the regulated network.

In particular, the trial aims to prove the accuracy and security of an energy trading platform based on “cryptocurrency,” a concept that remains foreign to many.''

PowerLedger getś a lot of attention what is great!  

F.  WHAT IS IN THE CHARTS (80/100) 
We are seeing an upward trend in POWR since the 18th of January. The World Energy Council expects that the sharing economy is growing from 5% to 25% in 2025, that gives POWR huge market potential.

That said, POWR looks very solid, so we expect the upward trend to continue. 

powr


G. OUR OPINION
POWR is currently a whitepaper project. Their concept looks very promising, but we can not confirm real results of their platform. We think POWR can be a winner in the crypto space if they can deliver a working platform. All tough we see some obstacles: 
- we don't know yet what technique is going to match supplier output with demand  
- Energy is in a lot of countries backed by government, this gives the current market suppliers a lot of power
- Fortune-500 companies, as well big Energy companies, are most probably working around the clock on a platform like PowerLedger, these companies have advantages over POWR.

Overall, POWR scores 76 out of 100, which is fine and indicates the project ´medium-high' at our risk indicator. 

SWOT-analysis

Strengths
- Already some great results
- Hot-topic technology with huge potential 
- First serious blockchain project in this industry  
Weaknesses
- Not a working product yet
- Not the most experienced team 
Opportunities 
- The global 'share-market' in energy is going from 5% to 25% in 2025 
- If the product is positive in trials we can see a lot of new agreements
- Working together with governments opens the market for POWR  
Threats
- Fortune 500 companies are competitors 
- Failing trials 
- Regulations that block business development and market opportunities 

If you are really interested in PowerLedger.
Please read:

PowerLedger finalist in Richard Bransons Tech Competition
https://www.9news.com.au/national/2018/01/12/16/17/power-ledger-fianlist-in-richard-branson-tech-competition

Energy markets evolve blockchain powers up
https://www.reuters.com/article/us-blockchain-energy/as-energy-markets-evolve-blockchain-powers-up-idUSKBN1EG0V1

Collaboration with Thaise government
https://web.powerledger.io/bcpg-collaborates-blockchain-startup-power-ledger-p2p-renewable-energy-trading/

Origin Energy Trials Solar Trading On Blockchain
http://reneweconomy.com.au/origin-energy-trials-solar-trading-blockchain-start-power-ledger-91263/

PlatformJohn Daluso