We think AdEx will hit 5 - 10 USD soon. BE PREPARED!
Why do we think this project is great in a nutshell?
The AdEx team is building the next generation online ad exchange that is powered by blockchain technology. Their goal is to provide a more efficient, intuitive and transparent advertising platform. They aim to disrupt the existing online advertising landscape and address the significant problems it faces such as advertising fraud, privacy and consent to receiving sponsored messages, and the rise of ad blockers.
In our opinion the advertising space needs to evolve quickly to keep up with the internet. The online ad space is in some serious need off a change. Old advertising is not functional anymore due to many facts. AdEx could be the perfect solution because off their disruptive nature. The project is launched for publishers, advertisers and end-users like all of us. The goal of the team is a better internet experience read the mission & vision bellow.
PART A: REAL LIFE VALUE OF PROJECT (90/100)
A major advantage of online advertising is the quick promotion of product information without geographical boundary limits. A major challenge is the evolving field of interactive advertising, which poses new challenges for online advertisers; this is would be a good place where AdEx could come in. Due to the fact they are using new ground breaking technologies like the blockchain
By 2018, the internet would account for 38.6% of all global advertising investment. In 2018 alone, advertisers are expected to spend more than $220 billion, up 11.7% from the 2017 projection of $198.8 billion. If AdEx would conquer 1% marketshare the the annual turnover would be $2.2 billion. This would have a huge positive impact on the price of the AdEx.
Online advertisements are now purchased through one of the following common vehicles:
- Cost per Thousand (CPM): Advertisers pay when their messages are exposed to specific audiences.
- Cost per Click (CPC): Advertisers pay every time a user clicks on their ads.
- Cost per Action (CPA): Advertisers only pay when a specific action (generally a purchase) is performed.
Examples of online advertising include banner ads, search engine results pages, social networking ads, email spam, online classified ads, pop-ups, contextual ads and spyware. With the AdEx platform online advertising is bought with the AdEx token.
AdEx has teamed up with the NEO Smart Contracts System, often referred to as “the Chinese Ethereum”.
PART B: DISRUPTIVENESS OF PROJECT (80/100)
In our opinion AdEx is very disruptive due to the fact they skip the middlemen. Advertising budget will go completely to publishers. Finally the middlemen will be cut out. This will reduce the price for advertising. And of course the most important thing: a more friendly internet experience for its users. We can't wait.
PART C: TEAM AND ADVISORY BOARD (75/100)
AdEx is being developed by a team that has worked together on Stremio, a video entertainment hub that grew from 0 to 4+ million installs in just under 2 years.
Lead by Ivo Georgiev and Dimo Stoyanov, the team brings extensive experience in the areas of software development, cryptography and blockchain, video streaming, as well as in marketing and online advertising to the table. These combined knowledge, experience and the professional backgrounds of the founders are essential ingredients for the success of AdEx. Most important is that the team must be delivering, and achieve every step off their roadmap.
Jihan Wu is the most well know strategy advisor off the project. He is one of the founders of BITMAIN Technologies, one of the most recognized and valuable bitcoin mining hardware provider. Wu is a supporter of Bitcoin Unlimited, a solution to solve bitcoin’s scalability issue.
PART D: COMPETITORS (75/100)
А couple of other similar projects related to advertising with smart contracts are: Brave Software’s Basic Attention Token (BAT), NASDAQ’s NYIAX, qChain, adChain.
PART E: WHAT IS IN THE CHARTS (90/100)
The current marketcap off AdEx is 80.000.000USD. Price high is 2.50USD and price low is 1.30USD. The volatility level is high just like most cryptocurrencies. The project is in a very early stage.
Keep an eye out to 30 January 2018, thats when the beta 0ff AdEx is released. We are accumulating all dips until this date. We predict a price off minimum 5USD next year, thats 5 times current value.
WHAT YOUR INVEST CAN MAKE YOU
POSSIBLE PROFIT: VERY HIGH (100% PLUS)
POSSIBLE MARKETCAP: 400.000.000 USD (5 times current value)
RISK: HIGH, BUT ALSO HIGH REWARD RATIO
SHORT TERM: YES, BUY UP TO 1.50USD
MID TERM: YES, BUY UP TO 2.00USD
LONG TERM: YES, BUY UP TO 2.00USD